About Yenama
Yenama Accessories is a South African online boutique founded in 2016. Our name is inspired by the isiZulu word “ukwenama”, meaning “cheer,” and that’s exactly what we aim to do: uplift your style and your spirit.
What began as a humble side hustle, selling to colleagues and neighbours, has blossomed into a curated digital boutique where fashion meets affordability. Run by two sisters with a shared love for beautiful things, Yenama is rooted in the belief that you shouldn’t have to choose between style and budget.
Whether it’s for a quick grocery run or a big celebration, you deserve to feel confident, elegant and seen. At Yenama, we’re making everyday luxury a reality for women across South Africa. No overpriced trends. Just timeless pieces that feel good, look beautiful and fit your lifestyle.
Thank you for being part of our journey! We’re so glad you’re here!
With love,
Yenama Accessories Team
Curated Style. Everyday Luxury.
